Since 2002 · Rome, Italy

Your Italian Journey
Starts With Us

Boutique tour operator specializing in private guided tours, luxury day trips and tailor-made vacation packages across Italy.

1999 Founded
23+ Years Online
VIP Corporate & Embassy
AI Powered Itineraries

We Don't Sell Trips.
We Craft Italian Experiences.

Argiletum Tour specializes in unique, personalized travel experiences in Italy. Based in Rome, our team of local experts creates tailor-made itineraries — from the Vatican and the Colosseum to Tuscany, the Amalfi Coast and Venice.

Every journey includes a licensed local guide and dedicated private driver. We serve couples, families, small groups, and corporate clients with the same meticulous attention to detail.

"Our clients do not buy a trip, but a piece of Italian soul."
Interior of the Pantheon in Rome

From Startup to Boutique Tour Operator

Over 25 years transforming journeys into unforgettable emotions — with digital innovation in our DNA from day one.

  1. 1999

    Activitaly is Born

    Founded as an innovative startup in tourism services with BIC Lazio regional funding, pioneering digital tools to promote Rome and its cultural heritage.

  2. 2000

    First Interactive Map of Rome

    Five years before Google Maps, we created the first interactive map of Rome — with hypertext markers and database-linked info on monuments, restaurants and local activities.

  3. 2002

    Art&Travel & Argiletum Tour

    Activitaly evolves into Art&Travel Srl. Argiletum Tour is launched — named after Via Argiletum, the ancient booksellers' street of Rome.

  4. 2002–2024

    20+ Years of Excellence

    Growing to become the trusted Italian partner for global corporations, embassies, universities, and discerning individual travelers worldwide.

  5. 2025

    AI Italy Trip Planner

    Launching our AI-powered itinerary generator — combining artificial intelligence with over two decades of local expertise.

Tailored for Every Traveler

Companies

Incentive trips, conferences and corporate events. Trusted by Cisco, IBM, Ikea, Lufthansa and American Express.

Embassies

Diplomatic events and official visits. Serving the US Embassy, British Embassy and the Italian Senate.

Universities

Study trips and educational tours for students and academic groups exploring Italy's heritage.

Travel Agencies

B2B partnerships with customized packages, competitive rates and white-label solutions worldwide.

Families & Groups

Tailor-made trips for families, groups of friends and special occasions. Impeccable logistics.

Solo Travelers

Unique personalized experiences for independent travelers seeking authentic Italian adventures.

New Feature

AI Meets Italian Expertise

Design your dream trip to Italy with artificial intelligence, then let our local experts perfect every detail. The same pioneering spirit that created Rome's first interactive map — now powered by next-generation AI.

  • Complete itineraries generated in seconds
  • Smart customization based on your interests
  • Refined by experts with 20+ years of experience
  • 10% Discount for AI Planner Users
Create Your Custom Itinerary →
1
Tell Us About Your Trip
Choose destinations, dates and interests.
2
Receive Your Itinerary
AI generates a day-by-day programme.
3
We Perfect Every Detail
Our experts add private guides and luxury transport.

Why Argiletum Tour

100% Tailor-Made

Every tour is custom-designed. No off-the-shelf packages — only experiences that reflect your desires.

Local Expertise

Licensed guides, dedicated drivers, and a Rome-based team that knows every hidden corner of Italy.

Instant Response

Direct contact, immediate responses within 24 hours. Zero stress, total flexibility.

Ready to Explore Italy?

Our team is ready to craft your perfect itinerary. We reply within 24 hours.

Argiletum Tour · Art&Travel Srl · Via Nazionale 243, 00184 Roma · (+39) 06 4782 5706